During a 2019 survey of global PR professionals, it was found that 48 percent of respondents believed YouTube would contribute the most to enhancing the effectiveness of PR communications in the next five years, followed by Instagram and Google.
Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students." Question: "In the next five years, which of the following communications platforms will be the most important to enhancing the effectiveness of communication strategies?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). "Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019." Chart. March 13, 2019. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). (2019). Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). "Leading Digital Communication Platforms Believed to Enhance Future Communications According to Public Relations (Pr) Agency Professionals Worldwide as of February 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations), Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 Statista, https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/ (last visited July 21, 2024)
Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
