During a 2019 survey of global PR professionals, it was found that 48 percent of respondents believed YouTube would contribute the most to enhancing the effectiveness of PR communications in the next five years, followed by Instagram and Google.
Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019
The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students." Question: "In the next five years, which of the following communications platforms will be the most important to enhancing the effectiveness of communication strategies?"
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University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). "Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019." Chart. March 13, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). (2019). Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations). "Leading Digital Communication Platforms Believed to Enhance Future Communications According to Public Relations (Pr) Agency Professionals Worldwide as of February 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
University of Southern California (Annenberg Center for Public Relations), Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 Statista, https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/ (last visited December 23, 2024)
Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1057871/influential-communications-platforms-for-pr-world/
